Elyse Inamine

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For the Love of Kewpie

Kewpie, the joyful cult-favorite mayonnaise, is celebrated with stories, history, and ephemera plus 55 must-have recipes that teach Kewpie fans how to use it in everything from classic a American mac and cheese and apple gallette to Japanese-style spicy tuna bowls.

Celebrate the cult-favorite mayonnaise with stories, history, and 55 must-have recipes.

For 100 years, Kewpie mayonnaise has captured hearts and taste buds alike with its cherubic baby mascot and unparalleled flavor and texture. Now, in the first official cookbook, Kewpie teaches how mayonnaise can take your cooking to the next level and offers an inside look into all that makes Kewpie, well, Kewpie-from the secret to their unique formula (it's all about the eggs!) to the story behind their iconic bottle design and how Kewpie ended up with its own museum and holiday.

Kewpie is the ultimate secret ingredient in 55 inventive recipes, all improved by the addition of this Japanese mayonnaise. While no spicy salmon bowl is complete without a drizzle of Kewpie, this kitchen workhorse is an endlessly versatile ingredient that can bring depth of flavor to dishes like potato salad or carbonara pasta, bind and moisten meatballs, emulsify ranch and green goddess dressings, plus act as the nonstick coating for baby back ribs or miso-grilled fish. With such versatility and impact, it is no wonder Kewpie has been a kitchen must-have for 100 years.