Dr. David Pensak with Elizabeth Licorish

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Innovation For Underdogs

Have you ever wanted to change your life? Make it easier or, at least, get rid of the tough stuff? Have you ever simply asked yourself, “What if?” Anyone who wants a void filled, a problem solved or a question answered, can learn to innovate. And it doesn't matter how much education you have or how high you sit on the corporate ladder. If you think that learning innovation means reading boring instructional manuals and paying a fortune for classes, you're wrong. This book is a witty, intelligent and humorous entry into the mind of one of the world's greatest innovators, Dr. David Pensak. Creator of the first Internet firewall, Dr. Pensak has amassed a huge wealth of innovation inspiration through his own critical work. But he's discovered some of the greatest truths about innovation through his experiences with others - his childhood lessons from Einstein, his work as a university professor and his highly esteemed innovation lectures throughout the world. INNOVATION FOR UNDERDOGS shows the underdog (that would be you) how to dig to the root of your greatest problems and surface with solutions to make life a lot easier (and more lucrative!). Using entertaining, energetic and enlightening stories from Dr. Pensak's experience, this book makes it clear that the underdog is bred for creativity. Within these pages, you will learn how to clearly define and solve a problem and how to market the solution. Filled to the brim with advice, examples and exclusive interviews, INNOVATION FOR UNDERDOGS is the creative person's best friend.