Thomas Ahrens

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High Growth Companies

THOMAS AHRENS HAS researched what makes a "Tiger" company and the techniques necessary to sustain growth on such a scale. Managing high growth companies can be likened to driving a tiger - tough to learn but worth persevering with."Tiger" companies - those that grow their sales annually by more then 25 per cent - require a certain kind of management. Companies that continue to expand find that it becomes increasingly difficult to remain innovative and nimble as large company cultures can take over. The book provides a practical framework that entrepreneurs and senior managers can implement within their companies.This second edition includes new material on high growth companies in the service industry, the different strategies required in mature versus rapid growing markets, and the introduction of the concept of "Time Monopoly" phases. With new case material from Virgin, Microsoft and Apple, this book also shows how high growth can be sustained in industries as diverse as furniture retailing and cellular phone technology.In todays current business climate, only those organisations that recognise the art of managing high growth will survive and prosper.

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