John A. Baule

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The Ultimate Fruit Label Book

From the late 1800s to the early 1960s, millions of bright and colorful, attention-getting paper labels were used by fruit growers to identify and advertise boxes of fresh produce. Today these true works of art are avidly sought by designers, collectors, and decorators. Over 1700 stunning color images of fruit labels are presented here alphabetically: stock and private labels from growers and associations ranging from Acme and All American to Yakima Valley and Zirkle. Many decorative motifs, including fruit still-lifes, anthropomorphized fruit, scenic vistas, and elaborate portraitures, are featured. Today they are clearly incorporated into interior design. The text includes histories of major fruit companies and the rise of fruit labels, useful collecting hints, values information and codes with every caption, and a detailed bibliography. This book is a must for anyone with a passion for beautiful graphic design.