{"product_id":"6393317262","title":"Drew Eric Whitman | CASHVERTISING : How to use 50 secrets of ad-agency psychology to make big m","description":"\u003ch2 style=\"display: none;\"\u003eInformation om Cashvertising av Drew Eric Whitman\u003c\/h2\u003e\u003cp\u003eLäs \u003cstrong\u003eCashvertising\u003c\/strong\u003e för att förstå psykologin bakom effektiv reklam. Boken ger konkreta verktyg för att skapa annonser som verkligen säljer. Perfekt för företagare och marknadsförare som vill öka sin påverkan. Du lär dig praktiska tekniker och undviker vanliga misstag. En inspirerande guide till framgång i reklamvärlden!\u003c\/p\u003e\u003cdiv class=\"product__accordion accordion quick-add-hidden\" style=\"background-color: #edeae3;\"\u003e\u003cdetails id=\"Details-collapsible_tab_1\"\u003e\u003csummary role=\"button\" aria-expanded=\"false\" aria-controls=\"ProductAccordion-collapsible_tab_1\" class=\"accordion__summary\"\u003e\u003cdiv class=\"summary__title flex\" style=\"padding: 0 2rem 0 2rem;\"\u003e\u003ch3 class=\"accordion__title inline-richtext\" style=\"line-height: 2.5rem;\"\u003eFörlagets information\u003c\/h3\u003e\u003c\/div\u003e\n\u003csvg aria-hidden=\"true\" focusable=\"false\" class=\"icon icon-caret\" viewbox=\"0 0 10 6\"\u003e\u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.354.646a.5.5 0 00-.708 0L5 4.293 1.354.646a.5.5 0 00-.708.708l4 4a.5.5 0 00.708 0l4-4a.5.5 0 000-.708z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"accordion__content rte\" id=\"ProductAccordion-collapsible_tab_1\" style=\"padding: 0 2rem 0 2rem;\"\u003e\n\u003cp\u003eBarely one in a hundred business people knows these facts about creating powerful advertising. Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70\u003c\/p\u003e\n\u003cp\u003eBarely one in a hundred business people knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-colour ads are up to 45 percent more effective than black and white. FACT! New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now - thanks to CASHVERTISING - you can, too. And it won't matter one bit whether you're a corporate giant or an independent trader. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell and no matter where you advertise. In fact, most don't cost a penny to use. No matter what you sell - or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more; How to make people believe what you say; “Sneaky” ways to persuade people to respond; Effective tricks for writing “magnetic” headlines; What mistakes to avoid...at all costs!; What you should always\/never do in your ads; Expert formulas, guidance, tips and strategies.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\u003c\/div\u003e\u003cdiv class=\"product__accordion accordion quick-add-hidden\" style=\"background-color: #edeae3;\"\u003e\u003cdetails id=\"Details-collapsible_tab_1\"\u003e\u003csummary role=\"button\" aria-expanded=\"false\" aria-controls=\"ProductAccordion-collapsible_tab_1\" class=\"accordion__summary\"\u003e\u003cdiv class=\"summary__title flex\" style=\"padding: 0 2rem 0 2rem;\"\u003e\u003ch3 class=\"accordion__title inline-richtext\" style=\"line-height: 2.5rem;\"\u003eData om boken\u003c\/h3\u003e\u003c\/div\u003e\n\u003csvg aria-hidden=\"true\" focusable=\"false\" class=\"icon icon-caret\" viewbox=\"0 0 10 6\"\u003e\u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.354.646a.5.5 0 00-.708 0L5 4.293 1.354.646a.5.5 0 00-.708.708l4 4a.5.5 0 00.708 0l4-4a.5.5 0 000-.708z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"accordion__content rte\" id=\"ProductAccordion-collapsible_tab_1\" style=\"padding: 0 2rem 0 2rem;\"\u003e\n\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eBindning:\u003c\/b\u003e Häftat band. 8:o (153x230 mm)\u003cb\u003eÅr:\u003c\/b\u003e Utg. 2008. \u003cb\u003eOmfång:\u003c\/b\u003e 192 s. \u003cb\u003eISBN:\u003c\/b\u003e 9781601630322. \u003cb\u003eSpråk:\u003c\/b\u003e Engelska\u003c\/p\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eFörfattare:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Whitman+Drew+Eric\"\u003eWhitman, Drew Eric\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eTitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Cashvertising\"\u003eCashvertising\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eUndertitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:How+to+use+50+secrets+of+ad-agency+psychology+to+make+big+m\"\u003eHow to use 50 secrets of ad-agency psychology to make big m\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFörlag:\u003c\/b\u003e \u003ca href=\"\/search?q=vendor:Career+Press\"\u003eCareer Press\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eGenre:\u003c\/b\u003e \u003ca href=\"\/search?q=Ekonomi++n%C3%A4ringsv%C3%A4sen\"\u003eEkonomi \u0026amp; näringsväsen\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eArtikelnr:\u003c\/b\u003e 6393317262\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/details\u003e\u003c\/div\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eCashvertising\u003c\/em\u003e\u003c\/strong\u003e av \u003cstrong\u003eDrew Eric Whitman\u003c\/strong\u003e hittar du under genren \u003cstrong\u003eFöretagsekonomi\u003c\/strong\u003e inom \u003cstrong\u003eEkonomi \u0026amp; näringsliv\u003c\/strong\u003e i kategorin \u003cstrong\u003ePolitik \u0026amp; samhällsvetenskap\u003c\/strong\u003e. Hitta fler liknande böcker:\u003cbr\u003e\u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='https:\/\/bok.hstrom.se\/collections\/politik-samhalle-hvd'\"\u003ePolitik \u0026amp; samhällsvetenskap\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='https:\/\/bok.hstrom.se\/collections\/ekonomi-hvd-politik'\"\u003eEkonomi \u0026amp; näringsliv\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Politik%2B%2Bsamhällsvetenskap%2BEkonomi%2B%2Bnäringsliv%2BFöretagsekonomi'\"\u003eFöretagsekonomi\u003c\/button\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHitta fler liknande böcker med dessa ämnesord:\u003c\/b\u003e\u003cbr\u003e\u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:annonsering'\"\u003eannonsering\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:reklam'\"\u003ereklam\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:psykologi'\"\u003epsykologi\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:försäljning'\"\u003eförsäljning\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:marknadsföring'\"\u003emarknadsföring\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Försäljning%2Boch%2Bmarknadsföring'\"\u003eFörsäljning och marknadsföring\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Whitman%2BDrew%2BEric%2BCashvertising'\"\u003eSök fler exemplar av denna bok\u003c\/button\u003e\u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Drew%2BEric%2BWhitman'\"\u003eFler böcker av Drew Eric Whitman\u003c\/button\u003e\u003c\/p\u003e","brand":"Career Press","offers":[{"title":"Ny bok \/ Häftat band","offer_id":53388009799947,"sku":"6393317262","price":188.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/8856\/1163\/files\/6393317262_880939f6-29df-41c7-8505-0e70dd28b2bd.jpg?v=1790316295","url":"https:\/\/bok.hstrom.se\/products\/6393317262","provider":"bok.hstrom.se | Antikvariat \u0026 Bokhandel","version":"1.0","type":"link"}