{"product_id":"6392311260","title":"Ryan Holiday | PERENNIAL SELLER","description":"\u003ch2 style=\"display: none;\"\u003eInformation om Perennial Seller av Ryan Holiday\u003c\/h2\u003e\u003cp\u003eLäs \u003cstrong\u003ePerennial Seller\u003c\/strong\u003e för att förstå hur tidlösa verk skapas och marknadsförs. Ryan Holiday ger konkreta insikter och exempel som hjälper dig att tänka långsiktigt i ditt eget kreativa arbete. Boken riktar sig till kreatörer och entreprenörer som vill bygga hållbara framgångar. Du tar med dig strategier för att nå en lojal publik och skapa verk som består över tid.\u003c\/p\u003e\u003cdiv class=\"product__accordion accordion quick-add-hidden\" style=\"background-color: #edeae3;\"\u003e\u003cdetails id=\"Details-collapsible_tab_1\"\u003e\u003csummary role=\"button\" aria-expanded=\"false\" aria-controls=\"ProductAccordion-collapsible_tab_1\" class=\"accordion__summary\"\u003e\u003cdiv class=\"summary__title flex\" style=\"padding: 0 2rem 0 2rem;\"\u003e\u003ch3 class=\"accordion__title inline-richtext\" style=\"line-height: 2.5rem;\"\u003eFörlagets information\u003c\/h3\u003e\u003c\/div\u003e\n\u003csvg aria-hidden=\"true\" focusable=\"false\" class=\"icon icon-caret\" viewbox=\"0 0 10 6\"\u003e\u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.354.646a.5.5 0 00-.708 0L5 4.293 1.354.646a.5.5 0 00-.708.708l4 4a.5.5 0 00.708 0l4-4a.5.5 0 000-.708z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"accordion__content rte\" id=\"ProductAccordion-collapsible_tab_1\" style=\"padding: 0 2rem 0 2rem;\"\u003e\u003cp\u003e\u003cb\u003eThe book that \u003ci\u003eInc.\u003c\/i\u003e says \"every entrepreneur should read\" and an FT Book of the Month selection...\u003cbr\u003e\u003cbr\u003eHow did the movie \u003ci\u003eThe Shawshank Redemption\u003c\/i\u003e fail at the box office but go on to gross more than $100 million as a cult classic? \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHow did \u003ci\u003eThe 48 Laws of Power\u003c\/i\u003e miss the bestseller lists for more than a decade and still sell more than a million copies?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHow is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eBestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?\u003cbr\u003e\u003cbr\u003eHoliday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:\u003cbr\u003e\u003cbr\u003e• Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.\u003cbr\u003e• Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.\u003cbr\u003e• \u003ci\u003eSeinfeld\u003c\/i\u003e, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.\u003cbr\u003e• Harper Lee, who transformed a muddled manuscript into \u003ci\u003eTo Kill a Mockingbird\u003c\/i\u003e with the help of the right editor and feedback.\u003cbr\u003e• Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.\u003cbr\u003e\u003cbr\u003eHoliday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003c\/div\u003e\u003cdiv class=\"product__accordion accordion quick-add-hidden\" style=\"background-color: #edeae3;\"\u003e\u003cdetails id=\"Details-collapsible_tab_1\"\u003e\u003csummary role=\"button\" aria-expanded=\"false\" aria-controls=\"ProductAccordion-collapsible_tab_1\" class=\"accordion__summary\"\u003e\u003cdiv class=\"summary__title flex\" style=\"padding: 0 2rem 0 2rem;\"\u003e\u003ch3 class=\"accordion__title inline-richtext\" style=\"line-height: 2.5rem;\"\u003eData om boken\u003c\/h3\u003e\u003c\/div\u003e\n\u003csvg aria-hidden=\"true\" focusable=\"false\" class=\"icon icon-caret\" viewbox=\"0 0 10 6\"\u003e\u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.354.646a.5.5 0 00-.708 0L5 4.293 1.354.646a.5.5 0 00-.708.708l4 4a.5.5 0 00.708 0l4-4a.5.5 0 000-.708z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"accordion__content rte\" id=\"ProductAccordion-collapsible_tab_1\" style=\"padding: 0 2rem 0 2rem;\"\u003e\n\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eBindning:\u003c\/b\u003e Förlagsband. 8:o (148x217 mm)\u003cb\u003eÅr:\u003c\/b\u003e Utg. 2017. \u003cb\u003eOmfång:\u003c\/b\u003e 256 s. \u003cb\u003eISBN:\u003c\/b\u003e 9780143109013. \u003cb\u003eSpråk:\u003c\/b\u003e Engelska\u003c\/p\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eFörfattare:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Ryan+Holiday\"\u003eRyan Holiday\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eTitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Perennial+Seller\"\u003ePerennial Seller\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eFörlag:\u003c\/b\u003e \u003ca href=\"\/search?q=vendor:Penguin+Random+House+USA\"\u003ePenguin Random House USA\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eGenre:\u003c\/b\u003e \u003ca href=\"\/search?q=Ekonomi,+finansv%C3%A4sen,+n%C3%A4ringsliv+och+management\"\u003eEkonomi, finansväsen, näringsliv och management\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eArtikelnr:\u003c\/b\u003e 6392311260\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/details\u003e\u003c\/div\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003ePerennial Seller\u003c\/em\u003e\u003c\/strong\u003e av \u003cstrong\u003eRyan Holiday\u003c\/strong\u003e hittar du under genren \u003cstrong\u003eFörsäljning \u0026amp; marknadsföring\u003c\/strong\u003e inom \u003cstrong\u003eEkonomi, finansväsen, näringsliv \u0026amp; management\u003c\/strong\u003e i kategorin \u003cstrong\u003eHumaniora\u003c\/strong\u003e. Hitta fler liknande böcker:\u003cbr\u003e\u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='https:\/\/bok.hstrom.se\/collections\/humaniora-hvd'\"\u003eHumaniora\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Humaniora%2BEkonomi,%2Bfinansväsen,%2Bnäringsliv%2B%2Bmanagement'\"\u003eEkonomi, finansväsen, näringsliv \u0026amp; management\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Humaniora%2BEkonomi,%2Bfinansväsen,%2Bnäringsliv%2B%2Bmanagement%2BFörsäljning%2B%2Bmarknadsföring'\"\u003eFörsäljning \u0026amp; marknadsföring\u003c\/button\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHitta fler liknande böcker med dessa ämnesord:\u003c\/b\u003e\u003cbr\u003e\u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:entreprenörskap'\"\u003eentreprenörskap\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:kreativitet'\"\u003ekreativitet\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:marknadsföring'\"\u003emarknadsföring\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:långsiktig%2Bframgång'\"\u003elångsiktig framgång\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:kulturprodukter'\"\u003ekulturprodukter\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Ryan%2BHoliday%2BPerennial%2BSeller'\"\u003eSök fler exemplar av denna bok\u003c\/button\u003e\u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Ryan%2BHoliday'\"\u003eFler böcker av Ryan Holiday\u003c\/button\u003e\u003c\/p\u003e","brand":"Penguin Random House USA","offers":[{"title":"Ny bok \/ Förlagsband","offer_id":53388148703499,"sku":"6392311260","price":168.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/8856\/1163\/files\/6392311260_3c124d3f-f973-4b07-b01c-8f0f3413fa19.jpg?v=1790316776","url":"https:\/\/bok.hstrom.se\/products\/6392311260","provider":"bok.hstrom.se | Antikvariat \u0026 Bokhandel","version":"1.0","type":"link"}