{"product_id":"39490246","title":"Lovisa Broms | EQUESTRIAN (MEDIA) CULTURES IN TRANSITION? : Mediatization of stable cultures through social media","description":"\u003ch2 style=\"display: none;\"\u003eInformation om Equestrian (media) cultures in transition? av Lovisa Broms\u003c\/h2\u003e\u003cp\u003eUpptäck hur sociala medier omformar ridsportens kulturer! Denna avhandling är för dig som vill förstå digitaliseringens påverkan på traditionella normer och kunskapsutbyte inom ridsporten. Du får insikter om både möjligheter och utmaningar i en värld där influencers spelar en central roll. En viktig läsning för alla som är engagerade i ridsportens framtid.\u003c\/p\u003e\u003cdiv class=\"product__accordion accordion quick-add-hidden\" style=\"background-color: #edeae3;\"\u003e\u003cdetails id=\"Details-collapsible_tab_1\"\u003e\u003csummary role=\"button\" aria-expanded=\"false\" aria-controls=\"ProductAccordion-collapsible_tab_1\" class=\"accordion__summary\"\u003e\u003cdiv class=\"summary__title flex\" style=\"padding: 0 2rem 0 2rem;\"\u003e\u003ch3 class=\"accordion__title inline-richtext\" style=\"line-height: 2.5rem;\"\u003eFörlagets information\u003c\/h3\u003e\u003c\/div\u003e\n\u003csvg aria-hidden=\"true\" focusable=\"false\" class=\"icon icon-caret\" viewbox=\"0 0 10 6\"\u003e\u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.354.646a.5.5 0 00-.708 0L5 4.293 1.354.646a.5.5 0 00-.708.708l4 4a.5.5 0 00.708 0l4-4a.5.5 0 000-.708z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"accordion__content rte\" id=\"ProductAccordion-collapsible_tab_1\" style=\"padding: 0 2rem 0 2rem;\"\u003e\u003cp\u003eThis dissertation explores the transformative role of social media in shaping and reshaping stable cultures within equestrian sports. Although equestrianism is Sweden’s second-largest youth sport, there is a limited body of research on the impact of social media on its practices. Social media has expanded traditional stable cultures—once confined to physical spaces—into digital environments, where riders of all ages exchange knowledge, experiences, and insights. However, this shift also raises concerns regarding the accuracy of information and the quality of online knowledge.Adopting a mixed-methods approach, this thesis aims to explore in what way equestrians shape their social media affordances and analyze how the mediatization process influences and reshapes existing stable cultures. Drawing on theories of social media affordances, self-presentation, and social interaction, the research explores how equestrians create, perceive, and navigate their media environments. The findings reveal that while sports federations acknowledge the importance of social media, they often face resource constraints that limit their ability to fully leverage these platforms. In contrast, influencers within the equestrian community have become highly mediatized, strategically adapting their content to engage followers and drive community interaction. These influencers play a pivotal role in reshaping stable cultures, blending entertainment, expertise, and personal narratives to connect with their audiences.While traditional stable cultures remain influential, new dynamics and power relations emerge within the digital media landscape. Social media influencers, seen as more authentic and relatable, enhance their credibility and impact on the equestrian community. However, these shifts also introduce risks, such as the potential for misinformation and the pressure to maintain idealized online personas, which can affect both horse welfare and the well-being of individuals in the sport. Ultimately, this dissertation underscores the need for sport organizations to understand the evolving role of social media in shaping and re-shaping cultures and norms. For stakeholders, adapting to these digital changes is crucial to remain relevant, and foster meaningful engagement. The study concludes that mediatization is a key factor in the transformation of stable cultures, and understanding how traditional norms and digital practices intersect is vital for ensuring responsible knowledge exchange and the sustainable development of the sport.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003c\/div\u003e\u003cdiv class=\"product__accordion accordion quick-add-hidden\" style=\"background-color: #edeae3;\"\u003e\u003cdetails id=\"Details-collapsible_tab_1\"\u003e\u003csummary role=\"button\" aria-expanded=\"false\" aria-controls=\"ProductAccordion-collapsible_tab_1\" class=\"accordion__summary\"\u003e\u003cdiv class=\"summary__title flex\" style=\"padding: 0 2rem 0 2rem;\"\u003e\u003ch3 class=\"accordion__title inline-richtext\" style=\"line-height: 2.5rem;\"\u003eData om boken\u003c\/h3\u003e\u003c\/div\u003e\n\u003csvg aria-hidden=\"true\" focusable=\"false\" class=\"icon icon-caret\" viewbox=\"0 0 10 6\"\u003e\u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.354.646a.5.5 0 00-.708 0L5 4.293 1.354.646a.5.5 0 00-.708.708l4 4a.5.5 0 00.708 0l4-4a.5.5 0 000-.708z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"accordion__content rte\" id=\"ProductAccordion-collapsible_tab_1\" style=\"padding: 0 2rem 0 2rem;\"\u003e\n\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eBindning:\u003c\/b\u003e Häftad. 8:o (170x244 mm)\u003cb\u003eÅr:\u003c\/b\u003e Utg. 2024. \u003cb\u003eOmfång:\u003c\/b\u003e 231 s. \u003cb\u003eISBN:\u003c\/b\u003e 9789178775606. \u003cb\u003eSpråk:\u003c\/b\u003e Engelska\u003c\/p\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eFörfattare:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Broms+Lovisa\"\u003eBroms, Lovisa\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eTitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Equestrian+(media)+cultures+in+transition?\"\u003eEquestrian (media) cultures in transition?\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eUndertitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Mediatization+of+stable+cultures+through+social+media\"\u003eMediatization of stable cultures through social media\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFörlag:\u003c\/b\u003e \u003ca href=\"\/search?q=vendor:Malm%C3%B6+universitet\"\u003eMalmö universitet\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eGenre:\u003c\/b\u003e \u003ca href=\"\/search?q=Media+och+kommunikation\"\u003eMedia och kommunikation\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eArtikelnr:\u003c\/b\u003e 39490246\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/details\u003e\u003c\/div\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eEquestrian (media) cultures in transition?\u003c\/em\u003e\u003c\/strong\u003e av \u003cstrong\u003eLovisa Broms\u003c\/strong\u003e hittar du under genren \u003cstrong\u003eDjursport\u003c\/strong\u003e inom \u003cstrong\u003eIdrott, lek \u0026amp; spel\u003c\/strong\u003e i kategorin \u003cstrong\u003eLivsstil \u0026amp; fritid\u003c\/strong\u003e. Hitta fler liknande böcker:\u003cbr\u003e\u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='https:\/\/bok.hstrom.se\/collections\/livsstil-fritid'\"\u003eLivsstil \u0026amp; fritid\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='https:\/\/bok.hstrom.se\/collections\/idrott-lek-spel-livsstil-fritid-hvd'\"\u003eIdrott, lek \u0026amp; spel\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Livsstil%2B%2Bfritid%2BIdrott,%2Blek%2B%2Bspel%2BDjursport'\"\u003eDjursport\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Broms%2BLovisa%2BEquestrian%2B(media)%2Bcultures%2Bin%2Btransition?'\"\u003eSök fler exemplar av denna bok\u003c\/button\u003e\u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Lovisa%2BBroms'\"\u003eFler böcker av Lovisa Broms\u003c\/button\u003e\u003c\/p\u003e","brand":"Malmö universitet","offers":[{"title":"Ny bok \/ Häftad","offer_id":46375476003083,"sku":"39490246","price":298.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/8856\/1163\/files\/39490246_cbde74f9-1806-4dd9-b87c-df6db1f07b4d.jpg?v=1740509999","url":"https:\/\/bok.hstrom.se\/products\/39490246","provider":"bok.hstrom.se | Antikvariat \u0026 Bokhandel","version":"1.0","type":"link"}