{"product_id":"36328213","title":"Marie Denward | PRETEND THAT IT IS REAL! : Convergence culture in practice","description":"\u003ch2 style=\"display: none;\"\u003eInformation om Pretend that it is real! av Marie Denward\u003c\/h2\u003e\u003cp\u003eI \u003cstrong\u003ePretend that it is real!\u003c\/strong\u003e får du en insikt i hur mediekonvergens förändrar vår interaktion med media. Boken riktar sig till dig som är intresserad av mediekultur och dess påverkan på samhället. Du kommer att förstå de komplexa relationerna mellan producenter och konsumenter, och varför samarbete mellan olika medier kan skapa både möjligheter och utmaningar. En tankeväckande läsning som ger perspektiv på vår digitala vardag.\u003c\/p\u003e\u003cdiv class=\"product__accordion accordion quick-add-hidden\" style=\"background-color: #edeae3;\"\u003e\u003cdetails id=\"Details-collapsible_tab_1\"\u003e\u003csummary role=\"button\" aria-expanded=\"false\" aria-controls=\"ProductAccordion-collapsible_tab_1\" class=\"accordion__summary\"\u003e\u003cdiv class=\"summary__title flex\" style=\"padding: 0 2rem 0 2rem;\"\u003e\u003ch3 class=\"accordion__title inline-richtext\" style=\"line-height: 2.5rem;\"\u003eFörlagets information\u003c\/h3\u003e\u003c\/div\u003e\n\u003csvg aria-hidden=\"true\" focusable=\"false\" class=\"icon icon-caret\" viewbox=\"0 0 10 6\"\u003e\u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.354.646a.5.5 0 00-.708 0L5 4.293 1.354.646a.5.5 0 00-.708.708l4 4a.5.5 0 00.708 0l4-4a.5.5 0 000-.708z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"accordion__content rte\" id=\"ProductAccordion-collapsible_tab_1\" style=\"padding: 0 2rem 0 2rem;\"\u003e\u003cp\u003eMedia convergence has mainly been defined and explained as a technological and industrial phenomenon; as the process where new technologies are accommodated by existing media and communication industries and their cultures of production. One consequence of convergence in today’s hybrid media landscape is that the previously distinct borders between production and consumption have become blurred. This means that convergence also takes place as a bottom-up social process initiated by media users that move almost anywhere and everywhere in search of entertainment experiences of their liking. This thesis sheds light on the different types of media convergence that took place in the process of making the transmedia storytelling production Sanningen om Marika. The Swedish public service provider, SVT, and the pervasive games upstart company, The company P, combined their expertise in broadcasting and games development to craft this ‘participation drama’. During five months in 2007, the production offered Swedes nationwide rich possibilities to interact and participate, or just to watch or lurk on the production’s various platforms. Using an ethnographic approach, field studies were conducted throughout the design, implementation and production phases. The analysis shows that even if instances of convergence could be identified, the collaboration did not proceed smoothly. The companies’ different media logics with their differing cultures of production created tensions and frictions. The different logics of television, internet and games - different in quality demands and with different audience participation models - made it difficult to create a hybrid production. Television genres blurred fiction and facts, and the ordinary was blurred with activities of games and play in the production, making the audience reception and interpretations differ extensively. Lastly, the designed audience participation did not remove the asymmetrical relationship between producers and users in media, but instead highlighted issues of hierarchies, lack of participant empowerment and inequality between participants.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003c\/div\u003e\u003cdiv class=\"product__accordion accordion quick-add-hidden\" style=\"background-color: #edeae3;\"\u003e\u003cdetails id=\"Details-collapsible_tab_1\"\u003e\u003csummary role=\"button\" aria-expanded=\"false\" aria-controls=\"ProductAccordion-collapsible_tab_1\" class=\"accordion__summary\"\u003e\u003cdiv class=\"summary__title flex\" style=\"padding: 0 2rem 0 2rem;\"\u003e\u003ch3 class=\"accordion__title inline-richtext\" style=\"line-height: 2.5rem;\"\u003eData om boken\u003c\/h3\u003e\u003c\/div\u003e\n\u003csvg aria-hidden=\"true\" focusable=\"false\" class=\"icon icon-caret\" viewbox=\"0 0 10 6\"\u003e\u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.354.646a.5.5 0 00-.708 0L5 4.293 1.354.646a.5.5 0 00-.708.708l4 4a.5.5 0 00.708 0l4-4a.5.5 0 000-.708z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"accordion__content rte\" id=\"ProductAccordion-collapsible_tab_1\" style=\"padding: 0 2rem 0 2rem;\"\u003e\n\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eBindning:\u003c\/b\u003e Häftad. 8:o (240x240 mm)\u003cb\u003eÅr:\u003c\/b\u003e Utg. 2018. \u003cb\u003eOmfång:\u003c\/b\u003e 350 s. \u003cb\u003eISBN:\u003c\/b\u003e 9789171040961. \u003cb\u003eSpråk:\u003c\/b\u003e Engelska\u003c\/p\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eFörfattare:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Denward+Marie\"\u003eDenward, Marie\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eTitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Pretend+that+it+is+real!\"\u003ePretend that it is real!\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eUndertitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Convergence+culture+in+practice\"\u003eConvergence culture in practice\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFörlag:\u003c\/b\u003e \u003ca href=\"\/search?q=vendor:Malm%C3%B6+h%C3%B6gskola\"\u003eMalmö högskola\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eGenre:\u003c\/b\u003e \u003ca href=\"\/search?q=Samh%C3%A4lle,+politik+och+debatt\"\u003eSamhälle, politik och debatt\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eArtikelnr:\u003c\/b\u003e 36328213\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/details\u003e\u003c\/div\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003ePretend that it is real!\u003c\/em\u003e\u003c\/strong\u003e av \u003cstrong\u003eMarie Denward\u003c\/strong\u003e hittar du under genren \u003cstrong\u003eMasskommunikationer: allmänt\u003c\/strong\u003e inom \u003cstrong\u003eAllmänt \u0026amp; blandat\u003c\/strong\u003e i kategorin \u003cstrong\u003ePolitik \u0026amp; samhällsvetenskap\u003c\/strong\u003e. Hitta fler liknande böcker:\u003cbr\u003e\u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='https:\/\/bok.hstrom.se\/collections\/politik-samhalle-hvd'\"\u003ePolitik \u0026amp; samhällsvetenskap\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Politik%2B%2Bsamhällsvetenskap%2BAllmänt%2B%2Bblandat'\"\u003eAllmänt \u0026amp; blandat\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Politik%2B%2Bsamhällsvetenskap%2BAllmänt%2B%2Bblandat%2BMasskommunikationer:%2Ballmänt'\"\u003eMasskommunikationer: allmänt\u003c\/button\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHitta fler liknande böcker med dessa ämnesord:\u003c\/b\u003e\u003cbr\u003e\u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:mediekonvergens'\"\u003emediekonvergens\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:transmedia'\"\u003etransmedia\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:publikdeltagande'\"\u003epublikdeltagande\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Sverige'\"\u003eSverige\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:etnografi'\"\u003eetnografi\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Denward%2BMarie%2BPretend%2Bthat%2Bit%2Bis%2Breal!'\"\u003eSök fler exemplar av denna bok\u003c\/button\u003e\u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Marie%2BDenward'\"\u003eFler böcker av Marie Denward\u003c\/button\u003e\u003c\/p\u003e","brand":"Malmö högskola","offers":[{"title":"Ny bok \/ Häftad","offer_id":43955025051915,"sku":"36328213","price":298.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/8856\/1163\/files\/36328213.jpg?v=1740487617","url":"https:\/\/bok.hstrom.se\/products\/36328213","provider":"bok.hstrom.se | Antikvariat \u0026 Bokhandel","version":"1.0","type":"link"}