{"product_id":"34967214","title":"Skog, Erik ; Sahlgren, Anders | MANAGING THE SALES ORGANIZATION : For the digital age","description":"\u003ch2 style=\"display: none;\"\u003eInformation om Managing the sales organization av Skog, Erik ; Sahlgren, Anders\u003c\/h2\u003e\u003cp\u003eI \u003cstrong\u003eManaging the sales organization: For the digital age\u003c\/strong\u003e lär du dig att effektivisera försäljning i en digital värld. Boken riktar sig till chefer och försäljningsledare som vill förstå moderna verktyg och metoder. Du får konkreta exempel och insikter från akademisk forskning, vilket gör den både praktisk och teoretisk.\u003c\/p\u003e\u003cdiv class=\"product__accordion accordion quick-add-hidden\" style=\"background-color: #edeae3;\"\u003e\u003cdetails id=\"Details-collapsible_tab_1\"\u003e\u003csummary role=\"button\" aria-expanded=\"false\" aria-controls=\"ProductAccordion-collapsible_tab_1\" class=\"accordion__summary\"\u003e\u003cdiv class=\"summary__title flex\" style=\"padding: 0 2rem 0 2rem;\"\u003e\u003ch3 class=\"accordion__title inline-richtext\" style=\"line-height: 2.5rem;\"\u003eFörlagets information\u003c\/h3\u003e\u003c\/div\u003e\n\u003csvg aria-hidden=\"true\" focusable=\"false\" class=\"icon icon-caret\" viewbox=\"0 0 10 6\"\u003e\u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.354.646a.5.5 0 00-.708 0L5 4.293 1.354.646a.5.5 0 00-.708.708l4 4a.5.5 0 00.708 0l4-4a.5.5 0 000-.708z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"accordion__content rte\" id=\"ProductAccordion-collapsible_tab_1\" style=\"padding: 0 2rem 0 2rem;\"\u003e\u003cp\u003eHow to increase the sales performance is a key question in most sales organizations. The perspective of this book is what the implications are for those managing the sales organizations in the digital age. Today, there are many new ways in approaching and servicing customers, complementing the personal approach of a sales force. Taking this into consideration, the book describes which areas to address and what tools are available for management to improve performance in their sales organizations. The models described are proven and based on academic research, as well as the authors’ extensive experience from managing successful sales organizations and as management consultants. You will find practical examples how companies have solved various challenges in real life, as well as explanations of why it works with reference to marketing models, organizational theory and psychology. \"I have taught strategy at the Stockholm School of Economics for 35 years, and it has struck me many times how little of the subject sales and its organization that is covered in the curriculum - in my own school as well as in other universities. This comprehensive and important book fills this gap.\" Dr Orjan Solvell Professor of International Business at the Stockholm School of Economics, Senior Associate at the Institute for Strategy and Competitiveness at Harvard Business School\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003c\/div\u003e\u003cdiv class=\"product__accordion accordion quick-add-hidden\" style=\"background-color: #edeae3;\"\u003e\u003cdetails id=\"Details-collapsible_tab_1\"\u003e\u003csummary role=\"button\" aria-expanded=\"false\" aria-controls=\"ProductAccordion-collapsible_tab_1\" class=\"accordion__summary\"\u003e\u003cdiv class=\"summary__title flex\" style=\"padding: 0 2rem 0 2rem;\"\u003e\u003ch3 class=\"accordion__title inline-richtext\" style=\"line-height: 2.5rem;\"\u003eData om boken\u003c\/h3\u003e\u003c\/div\u003e\n\u003csvg aria-hidden=\"true\" focusable=\"false\" class=\"icon icon-caret\" viewbox=\"0 0 10 6\"\u003e\u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.354.646a.5.5 0 00-.708 0L5 4.293 1.354.646a.5.5 0 00-.708.708l4 4a.5.5 0 00.708 0l4-4a.5.5 0 000-.708z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"accordion__content rte\" id=\"ProductAccordion-collapsible_tab_1\" style=\"padding: 0 2rem 0 2rem;\"\u003e\n\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eBindning:\u003c\/b\u003e Häftad. 8:o (155x223 mm)\u003cb\u003eÅr:\u003c\/b\u003e Utg. 2019. \u003cb\u003eOmfång:\u003c\/b\u003e 160 s. \u003cb\u003eISBN:\u003c\/b\u003e 9789198511604. \u003cb\u003eSpråk:\u003c\/b\u003e Engelska\u003c\/p\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eFörfattare:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Skog+Erik+;+Sahlgren+Anders\"\u003eSkog, Erik ; Sahlgren, Anders\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eTitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Managing+the+sales+organization\"\u003eManaging the sales organization\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eUndertitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:For+the+digital+age\"\u003eFor the digital age\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFörlag:\u003c\/b\u003e \u003ca href=\"\/search?q=vendor:S\u0026amp;S+Publishing\"\u003eS\u0026amp;S Publishing\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eGenre:\u003c\/b\u003e \u003ca href=\"\/search?q=Management\"\u003eManagement\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eArtikelnr:\u003c\/b\u003e 34967214\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/details\u003e\u003c\/div\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eManaging the sales organization\u003c\/em\u003e\u003c\/strong\u003e av \u003cstrong\u003eSkog, Erik ; Sahlgren, Anders\u003c\/strong\u003e hittar du under genren \u003cstrong\u003eFöretagsekonomi\u003c\/strong\u003e inom \u003cstrong\u003eEkonomi \u0026amp; näringsliv\u003c\/strong\u003e i kategorin \u003cstrong\u003ePolitik \u0026amp; samhällsvetenskap\u003c\/strong\u003e. Hitta fler liknande böcker:\u003cbr\u003e\u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='https:\/\/bok.hstrom.se\/collections\/politik-samhalle-hvd'\"\u003ePolitik \u0026amp; samhällsvetenskap\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='https:\/\/bok.hstrom.se\/collections\/ekonomi-hvd-politik'\"\u003eEkonomi \u0026amp; näringsliv\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Politik%2B%2Bsamhällsvetenskap%2BEkonomi%2B%2Bnäringsliv%2BFöretagsekonomi'\"\u003eFöretagsekonomi\u003c\/button\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHitta fler liknande böcker med dessa ämnesord:\u003c\/b\u003e\u003cbr\u003e\u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Försäljning'\"\u003eFörsäljning\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Digitalisering'\"\u003eDigitalisering\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Organisationsledning'\"\u003eOrganisationsledning\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Management'\"\u003eManagement\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Sverige'\"\u003eSverige\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Försäljningsorganisation'\"\u003eFörsäljningsorganisation\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:marknadsföring'\"\u003emarknadsföring\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Management:%2Bförsäljning%2Boch%2Bmarknadsföring'\"\u003eManagement: försäljning och marknadsföring\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Skog%2BErik%2B%2BSahlgren%2BAnders%2BManaging%2Bthe%2Bsales%2Borganization'\"\u003eSök fler exemplar av denna bok\u003c\/button\u003e\u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Skog,%2BErik%2B%2BSahlgren,%2BAnders'\"\u003eFler böcker av Skog, Erik ; Sahlgren, Anders\u003c\/button\u003e\u003c\/p\u003e","brand":"S\u0026S Publishing","offers":[{"title":"Ny bok \/ Häftad","offer_id":43954591301899,"sku":"34967214","price":278.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/8856\/1163\/files\/34967214.jpg?v=1740438727","url":"https:\/\/bok.hstrom.se\/products\/34967214","provider":"bok.hstrom.se | Antikvariat \u0026 Bokhandel","version":"1.0","type":"link"}