{"product_id":"284246","title":"Michael Hutt | BUSINESS MARKETING MANAGEMENT : B2B","description":"\u003cp\u003e\u003cb\u003eGAIN AN UNDERSTANDING\u003c\/b\u003e of the most recent industry trends and today's dynamic B2B market with Hutt\/Speh\/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies.\u003c\/p\u003e\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eBindning:\u003c\/b\u003e Häftad. 4:o (213x277 mm) \u003cb\u003eÅr:\u003c\/b\u003e 2023. \u003cb\u003eOmfång:\u003c\/b\u003e 412 s. \u003cb\u003eISBN:\u003c\/b\u003e 9780357718230. \u003cb\u003eSpråk:\u003c\/b\u003e Engelska\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Hutt%2BMichael%2BBusiness%2BMarketing%2BManagement'\"\u003eSök fler exemplar av denna bok\u003c\/button\u003e\u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Michael%2BHutt'\"\u003eFler böcker av Michael Hutt\u003c\/button\u003e \u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\n\u003cp style=\"font-size: smaller; font-weight:bold;\"\u003eAnvänd gärna länkarna nedan för att hitta liknande böcker.\u003c\/p\u003e\n\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eFörfattare:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Hutt+Michael\"\u003eHutt, Michael\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eTitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Business+Marketing+Management\"\u003eBusiness Marketing Management\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eUndertitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:B2B\"\u003eB2B\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFörlag:\u003c\/b\u003e \u003ca href=\"\/search?q=vendor:Cengage\"\u003eCengage\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eArtikelnr:\u003c\/b\u003e 284246\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Cengage","offers":[{"title":"Förlagsny bok \/ Häftad","offer_id":44860974039307,"sku":"284246","price":4038.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/8856\/1163\/files\/no_image_c79519cd-5b68-4d24-a4d3-f6a66cebb4ce.jpg?v=1719461586","url":"https:\/\/bok.hstrom.se\/products\/284246","provider":"bok.hstrom.se | Antikvariat \u0026 Bokhandel","version":"1.0","type":"link"}