{"product_id":"191322239","title":"Hermann Simon | CONFESSIONS OF THE PRICING MAN : How Price Affects Everything","description":"\u003ch3\u003e\u003cb\u003e\u003cfont color=\"#FF0000\"\u003eSÅLD\u003c\/font\u003e.\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eTyvärr är detta exemplar redan sålt.\u003c\/p\u003e\u003cbutton class=\"product-form__submit button\" style=\"width: 100%;\" onclick=\"window.location.href='\/search?q=Simon Hermann+Confessions of the Pricing Man : How Price Affects Everything'\"\u003eSe om vi har fler exemplar\u003c\/button\u003e\u003cbr\u003eEller lägg upp en aktiv sökning på finndinbok.nu: \u003cbutton class=\"product-form__submit button\" style=\"width: 100%;\" onclick=\"window.location.href='https:\/\/finndinbok.nu'\"\u003eLägg upp en sökning på finndinbok.nu\u003c\/button\u003e\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eBindning:\u003c\/b\u003e Häftad. 8:o (155x235 mm) \u003cb\u003eÅr:\u003c\/b\u003e 2015. \u003cb\u003eOmfång:\u003c\/b\u003e 222 s. \u003cb\u003eISBN:\u003c\/b\u003e 9783319203997. \u003cb\u003eSpråk:\u003c\/b\u003e Engelska\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\n\u003ch4\u003eI KORTHET\u003c\/h4\u003e\n\u003cp\u003eMaximize value through pricing strategy. Learn how to use psychology, economics, and incentives to create a competitive advantage and increase profits.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eTHE WORLD'S FOREMOST\u003c\/b\u003e expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.\u003cbr\u003e\u003cbr\u003eIn all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood.\u003cbr\u003e\u003cbr\u003eThe recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don't feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business.\u003cbr\u003e\u003cbr\u003eIt doesn't have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon's lifelong journey has taken him from rural farmers' markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it.\u003cbr\u003e\u003cbr\u003eIn this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more-as a consumer or as a business person. You will never look at pricing the same way again.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHitta fler liknande böcker i dessa kategorier:\u003c\/b\u003e\u003cbr\u003e\u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='https:\/\/bok.hstrom.se\/pages\/humaniora'\"\u003eHumaniora\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='https:\/\/bok.hstrom.se\/collections\/humaniora-ekonomi-management'\"\u003eEkonomi \u0026amp; management\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Humaniora%2BEkonomi%2B%2Bmanagement%2BFöretagsekonomi'\"\u003eFöretagsekonomi\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Simon%2BHermann%2BConfessions%2Bof%2Bthe%2BPricing%2BMan'\"\u003eSök fler exemplar av denna bok\u003c\/button\u003e\u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Hermann%2BSimon'\"\u003eFler böcker av Hermann Simon\u003c\/button\u003e \u003cbr\u003e\u003c\/p\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\n\u003cp style=\"font-size: smaller; font-weight:bold;\"\u003eAnvänd gärna länkarna nedan för att hitta liknande böcker.\u003c\/p\u003e\n\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eFörfattare:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Simon+Hermann\"\u003eSimon, Hermann\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eTitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Confessions+of+the+Pricing+Man\"\u003eConfessions of the Pricing Man\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eUndertitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:How+Price+Affects+Everything\"\u003eHow Price Affects Everything\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFörlag:\u003c\/b\u003e \u003ca href=\"\/search?q=vendor:Springer+International+Publish\"\u003eSpringer International Publish\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eGenre:\u003c\/b\u003e \u003ca href=\"\/search?q=Management\"\u003eManagement\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eArtikelnr:\u003c\/b\u003e 191322239\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Springer International Publish","offers":[{"title":"Förlagsny bok \/ Häftad","offer_id":44799915426059,"sku":"191322239","price":288.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/8856\/1163\/files\/191322239.jpg?v=1705718738","url":"https:\/\/bok.hstrom.se\/products\/191322239","provider":"bok.hstrom.se | Antikvariat \u0026 Bokhandel","version":"1.0","type":"link"}