{"product_id":"164345237","title":"Baker, Michael J. [red.] | MARKETING THEORY : A student text","description":"\u003ch3\u003e\u003cb\u003e\u003cfont color=\"#FF0000\"\u003eSÅLD\u003c\/font\u003e.\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eTyvärr är detta exemplar redan sålt.\u003c\/p\u003e\u003cbutton class=\"product-form__submit button\" style=\"width: 100%;\" onclick=\"window.location.href='\/search?q=Baker Michael J. [red.]+Marketing theory : A student text'\"\u003eSe om vi har fler exemplar\u003c\/button\u003e\u003cbr\u003eEller lägg upp en aktiv sökning på finndinbok.nu: \u003cbutton class=\"product-form__submit button\" style=\"width: 100%;\" onclick=\"window.location.href='https:\/\/finndinbok.nu'\"\u003eLägg upp en sökning på finndinbok.nu\u003c\/button\u003e\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eBindning:\u003c\/b\u003e Häftad. 8:o (186x234 mm) \u003cb\u003eOmfång:\u003c\/b\u003e 520 s. \u003cb\u003eISBN:\u003c\/b\u003e 9781473904019. \u003cb\u003eSpråk:\u003c\/b\u003e Engelska\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\n\u003ch4\u003eI KORTHET\u003c\/h4\u003e\n\u003cp\u003eMarketing Theory: A comprehensive overview of the role of theory in marketing, covering strategy, ethics, digital marketing, and more. Includes examples from global companies.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eLECTURERS\/INSTRUCTORS - REQUEST\u003c\/b\u003e a free digital inspection copy hereUniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H\u0026amp;M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart.\u003cbr\u003e\u003cbr\u003eIdeal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHitta fler liknande böcker i dessa kategorier:\u003c\/b\u003e\u003cbr\u003e\u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='https:\/\/bok.hstrom.se\/pages\/humaniora'\"\u003eHumaniora\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='https:\/\/bok.hstrom.se\/collections\/humaniora-ekonomi-management'\"\u003eEkonomi \u0026amp; management\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Humaniora%2BEkonomi%2B%2Bmanagement%2BFöretagsekonomi'\"\u003eFöretagsekonomi\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Baker%2BMichael%2BJ.%2B[red.]%2BMarketing%2Btheory'\"\u003eSök fler exemplar av denna bok\u003c\/button\u003e\u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Baker,%2BMichael%2BJ.%2B'\"\u003eFler böcker av Baker, Michael J. \u003c\/button\u003e \u003cbr\u003e\u003c\/p\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\n\u003cp style=\"font-size: smaller; font-weight:bold;\"\u003eAnvänd gärna länkarna nedan för att hitta liknande böcker.\u003c\/p\u003e\n\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eFörfattare:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Baker+Michael+J.+[red.]\"\u003eBaker, Michael J. [red.]\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eTitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Marketing+theory\"\u003eMarketing theory\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eUndertitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:A+student+text\"\u003eA student text\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFörlag:\u003c\/b\u003e \u003ca href=\"\/search?q=vendor:Sage+publications+inc\"\u003eSage publications inc\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eGenre:\u003c\/b\u003e \u003ca href=\"\/search?q=Management\"\u003eManagement\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eArtikelnr:\u003c\/b\u003e 164345237\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sage publications inc","offers":[{"title":"Förlagsny bok \/ Häftad","offer_id":44612334747915,"sku":"164345237","price":588.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/8856\/1163\/files\/164345237.jpg?v=1703161507","url":"https:\/\/bok.hstrom.se\/products\/164345237","provider":"bok.hstrom.se | Antikvariat \u0026 Bokhandel","version":"1.0","type":"link"}