{"product_id":"163916238","title":"Anders Sjöman | HISTORY MARKETING : Using history as a corporate strategic asset","description":"\u003ch2 style=\"display: none;\"\u003eInformation om History marketing av Anders Sjöman\u003c\/h2\u003e\u003cp\u003eUpptäck hur ditt företags historia kan bli en kraftfull tillgång. Denna bok ger praktiska insikter för ledare och marknadsförare som vill använda arv för att skapa värde och stärka varumärket. Lär dig hur historien kan inspirera till framtida framgångar.\u003c\/p\u003e\u003cdiv class=\"product__accordion accordion quick-add-hidden\" style=\"background-color: #edeae3;\"\u003e\u003cdetails id=\"Details-collapsible_tab_1\"\u003e\u003csummary role=\"button\" aria-expanded=\"false\" aria-controls=\"ProductAccordion-collapsible_tab_1\" class=\"accordion__summary\"\u003e\u003cdiv class=\"summary__title flex\" style=\"padding: 0 2rem 0 2rem;\"\u003e\u003ch3 class=\"accordion__title inline-richtext\" style=\"line-height: 2.5rem;\"\u003eFörlagets information\u003c\/h3\u003e\u003c\/div\u003e\n\u003csvg aria-hidden=\"true\" focusable=\"false\" class=\"icon icon-caret\" viewbox=\"0 0 10 6\"\u003e\u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.354.646a.5.5 0 00-.708 0L5 4.293 1.354.646a.5.5 0 00-.708.708l4 4a.5.5 0 00.708 0l4-4a.5.5 0 000-.708z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"accordion__content rte\" id=\"ProductAccordion-collapsible_tab_1\" style=\"padding: 0 2rem 0 2rem;\"\u003e\n\u003cp\u003eEvery organization has a unique history. Put to proper use, it becomes a strategic asset that companies can leverage for future growth.\u003c\/p\u003e\n\u003cp\u003eBecause a companys history fills its brand with meaning and energizes its communication. It strengthens the organizations identity and propels everyone in it forward. Knowledge of what happened in the past even helps organizations face todays changes and risks. Not bad for an asset that is all too often regarded as a simple side effect of a companys ordinary business.\u003c\/p\u003e\n\u003cp\u003eThis book shows the business energy that can be unleashed through an active use of a companys own heritage or history marketing. It is a book for business leaders, marketers, communicators, legal counsels, HR managers, and all entrepreneurs who wonder how the past can be used to create value for their particular company.\u003c\/p\u003e\n\u003cp\u003eOpinions about the book:\u003c\/p\u003e\n\u003cp\u003eThis trailblazing book is essential reading for putting the most precious but also most underestimated asset in businesses to use.\u003c\/p\u003e\n\u003cp\u003e\/Alexander L. Bieri, chairman Section on Business Archives ICA and curator The Roche Historical Collection and Archive\u003c\/p\u003e\n\u003cp\u003eThe ABSOLUTly perfect guide to till history marketing.\u003c\/p\u003e\n\u003cp\u003e\/Lovisa Kragerud, Corporate Archivist \u0026amp; Chief Storyteller, The Absolut Company\u003c\/p\u003e\n\u003cp\u003eThis is the book I always wanted to write on heritage and brand based marketing! After shepherding the heritage of The Coca- Cola Company and Ford Motor Company for nearly 30 years, its great to see the principles that we employed every day spelled out in such a well thought out but conversational manner.\u003c\/p\u003e\n\u003cp\u003e\/Ted Ryan, Archives and Heritage Brand Manager, Ford Motor Company\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\u003c\/div\u003e\u003cdiv class=\"product__accordion accordion quick-add-hidden\" style=\"background-color: #edeae3;\"\u003e\u003cdetails id=\"Details-collapsible_tab_1\"\u003e\u003csummary role=\"button\" aria-expanded=\"false\" aria-controls=\"ProductAccordion-collapsible_tab_1\" class=\"accordion__summary\"\u003e\u003cdiv class=\"summary__title flex\" style=\"padding: 0 2rem 0 2rem;\"\u003e\u003ch3 class=\"accordion__title inline-richtext\" style=\"line-height: 2.5rem;\"\u003eData om boken\u003c\/h3\u003e\u003c\/div\u003e\n\u003csvg aria-hidden=\"true\" focusable=\"false\" class=\"icon icon-caret\" viewbox=\"0 0 10 6\"\u003e\u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.354.646a.5.5 0 00-.708 0L5 4.293 1.354.646a.5.5 0 00-.708.708l4 4a.5.5 0 00.708 0l4-4a.5.5 0 000-.708z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"accordion__content rte\" id=\"ProductAccordion-collapsible_tab_1\" style=\"padding: 0 2rem 0 2rem;\"\u003e\n\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eBindning:\u003c\/b\u003e Danskt band. 8:o (170x220 mm)\u003cb\u003eÅr:\u003c\/b\u003e Utg. 2023. \u003cb\u003eOmfång:\u003c\/b\u003e 189 s. \u003cb\u003eISBN:\u003c\/b\u003e 9789198816792. \u003cb\u003eSpråk:\u003c\/b\u003e Engelska\u003c\/p\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eFörfattare:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Sj%C3%B6man+Anders\"\u003eSjöman, Anders\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eTitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:History+marketing\"\u003eHistory marketing\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eUndertitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Using+history+as+a+corporate+strategic+asset\"\u003eUsing history as a corporate strategic asset\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFörlag:\u003c\/b\u003e \u003ca href=\"\/search?q=vendor:F%C3%B6rlaget+N%C3%A4ringslivshistoria\"\u003eFörlaget Näringslivshistoria\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eOriginaltitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:History+marketing+:+f%C3%B6retagens+historia+som+strategisk+tillg%C3%A5ng\"\u003eHistory marketing : företagens historia som strategisk tillgång\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eGenre:\u003c\/b\u003e \u003ca href=\"\/search?q=Management\"\u003eManagement\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eArtikelnr:\u003c\/b\u003e 163916238\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/details\u003e\u003c\/div\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eHistory marketing\u003c\/em\u003e\u003c\/strong\u003e av \u003cstrong\u003eAnders Sjöman\u003c\/strong\u003e hittar du under genren \u003cstrong\u003eFöretagsekonomi\u003c\/strong\u003e inom \u003cstrong\u003eEkonomi \u0026amp; näringsliv\u003c\/strong\u003e i kategorin \u003cstrong\u003ePolitik \u0026amp; samhällsvetenskap\u003c\/strong\u003e. Hitta fler liknande böcker:\u003cbr\u003e\u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='https:\/\/bok.hstrom.se\/collections\/politik-samhalle-hvd'\"\u003ePolitik \u0026amp; samhällsvetenskap\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='https:\/\/bok.hstrom.se\/collections\/ekonomi-hvd-politik'\"\u003eEkonomi \u0026amp; näringsliv\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Politik%2B%2Bsamhällsvetenskap%2BEkonomi%2B%2Bnäringsliv%2BFöretagsekonomi'\"\u003eFöretagsekonomi\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Sjöman%2BAnders%2BHistory%2Bmarketing'\"\u003eSök fler exemplar av denna bok\u003c\/button\u003e\u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Anders%2BSjöman'\"\u003eFler böcker av Anders Sjöman\u003c\/button\u003e\u003c\/p\u003e","brand":"Förlaget Näringslivshistoria","offers":[{"title":"Ny bok \/ Danskt band","offer_id":44610872017163,"sku":"163916238","price":258.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/8856\/1163\/files\/163916238_7883c808-065d-4373-87ce-a5c9325902cc.jpg?v=1740562643","url":"https:\/\/bok.hstrom.se\/products\/163916238","provider":"bok.hstrom.se | Antikvariat \u0026 Bokhandel","version":"1.0","type":"link"}