{"product_id":"160583235","title":"Kenyon, Alexandra (course Director in Hospitality Managemen | INTERNATIONAL MARKETING STRATEGY : Analysis, Development and Implementation","description":"\u003cp\u003e\u003cb\u003eMAJOR GLOBAL EVENTS\u003c\/b\u003e such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.\u003cbr\u003e\u003cbr\u003eIt provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.\u003c\/p\u003e\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eBindning:\u003c\/b\u003e Häftad. 8:o (258x195 mm) \u003cb\u003eÅr:\u003c\/b\u003e 2022. \u003cb\u003eOmfång:\u003c\/b\u003e 512 s. \u003cb\u003eISBN:\u003c\/b\u003e 9781473778696. \u003cb\u003eSpråk:\u003c\/b\u003e Engelska\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eHitta fler liknande böcker i dessa kategorier:\u003c\/b\u003e\u003cbr\u003e\u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='https:\/\/bok.hstrom.se\/collections\/barn-ungdom'\"\u003eBarn \u0026amp; ungdom\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='https:\/\/bok.hstrom.se\/collections\/barn-ungdom-skonlitteratur'\"\u003eBarn \u0026amp; ungdom : Skönlitteratur\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Barn%2B%2Bungdom%2BBarn%2B%2Bungdom%2B:%2BSkönlitteratur%2BFöretagsekonomi'\"\u003eFöretagsekonomi\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Kenyon%2BAlexandra%2B(course%2BDirector%2Bin%2BHospitality%2BManagemen%2BInternational%2BMarketing%2BStrategy'\"\u003eSök fler exemplar av denna bok\u003c\/button\u003e\u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Kenyon,%2BAlexandra%2B(course%2BDirector%2Bin%2BHospitality%2BManagemen'\"\u003eFler böcker av Kenyon, Alexandra (course Director in Hospitality Managemen\u003c\/button\u003e \u003cbr\u003e\u003c\/p\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\n\u003cp style=\"font-size: smaller; font-weight:bold;\"\u003eAnvänd gärna länkarna nedan för att hitta liknande böcker.\u003c\/p\u003e\n\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eFörfattare:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Kenyon+Alexandra+(course+Director+in+Hospitality+Managemen\"\u003eKenyon, Alexandra (course Director in Hospitality Managemen\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eTitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:International+Marketing+Strategy\"\u003eInternational Marketing Strategy\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eUndertitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Analysis+Development+and+Implementation\"\u003eAnalysis, Development and Implementation\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFörlag:\u003c\/b\u003e \u003ca href=\"\/search?q=vendor:Cengage\"\u003eCengage\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eGenre:\u003c\/b\u003e \u003ca href=\"\/search?q=Sk%C3%B6nlitteratur+barn+och+ungdom\"\u003eSkönlitteratur barn och ungdom\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eArtikelnr:\u003c\/b\u003e 160583235\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Cengage","offers":[{"title":"Förlagsny bok \/ Häftad","offer_id":44570919698699,"sku":"160583235","price":1618.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/8856\/1163\/files\/no_image_1f8b759f-25bf-4c41-bb74-17f372a76ee1.jpg?v=1719461913","url":"https:\/\/bok.hstrom.se\/products\/160583235","provider":"bok.hstrom.se | Antikvariat \u0026 Bokhandel","version":"1.0","type":"link"}