{"product_id":"153090232","title":"Gary Armstrong | PRINCIPLES OF MARKETING : Scandinavian Edition","description":"\u003ch3\u003e\u003cb\u003e\u003cfont color=\"#FF0000\"\u003eSÅLD\u003c\/font\u003e.\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eTyvärr är detta exemplar redan sålt.\u003c\/p\u003e\u003cbutton class=\"product-form__submit button\" style=\"width: 100%;\" onclick=\"window.location.href='\/search?q=Armstrong Gary+Principles of Marketing : Scandinavian Edition'\"\u003eSe om vi har fler exemplar\u003c\/button\u003e\u003cbr\u003eEller lägg upp en aktiv sökning på finndinbok.nu: \u003cbutton class=\"product-form__submit button\" style=\"width: 100%;\" onclick=\"window.location.href='https:\/\/finndinbok.nu'\"\u003eLägg upp en sökning på finndinbok.nu\u003c\/button\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eHitta fler liknande böcker i dessa kategorier:\u003c\/b\u003e\u003cbr\u003e\u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='https:\/\/bok.hstrom.se\/pages\/humaniora'\"\u003eHumaniora\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='https:\/\/bok.hstrom.se\/collections\/humaniora-ekonomi-management'\"\u003eEkonomi \u0026amp; management\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Humaniora%2BEkonomi%2B%2Bmanagement%2BFöretagsekonomi'\"\u003eFöretagsekonomi\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Gary%2BArmstrong'\"\u003eFler böcker av Gary Armstrong\u003c\/button\u003e \u003c\/p\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eBindning \u0026amp; skick:\u003c\/b\u003e Förlagsband. 8:o (269x200 mm) \u003cb\u003eÅr:\u003c\/b\u003e 2020. \u003cb\u003eOmfång:\u003c\/b\u003e xix, 531 sidor ; illustrationer ; 27 cm \u003cb\u003eISBN:\u003c\/b\u003e 9781292354996. \u003cb\u003eSpråk:\u003c\/b\u003e Engelska\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003ePRINCIPLES OF MARKETING\u003c\/b\u003e Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today's markets. Cases and examples are written to reflect current best practice with a focus on Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers. This third edition has been thoroughly revised to reflect current marketing theory and practice with a particular focus on sustainability, digitization and changes in consumer behaviour.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHitta fler liknande böcker med dessa ämnesord:\u003c\/b\u003e\u003cbr\u003e\u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:marketing%2Btechniques'\"\u003emarketing techniques\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:marketing'\"\u003emarketing\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--secondary\" onclick=\"window.location.href='\/search?q=tag:Marknadsföring'\"\u003eMarknadsföring\u003c\/button\u003e \u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Armstrong%2BGary%2BPrinciples%2Bof%2BMarketing'\"\u003eSök fler exemplar av denna bok\u003c\/button\u003e\u003cbr\u003e\u003c\/p\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\n\u003cp style=\"font-size: smaller; font-weight:bold;\"\u003eAnvänd gärna länkarna nedan för att hitta liknande böcker.\u003c\/p\u003e\n\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eFörfattare:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Armstrong+Gary\"\u003eArmstrong, Gary\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eTitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Principles+of+Marketing\"\u003ePrinciples of Marketing\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eUndertitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Scandinavian+Edition\"\u003eScandinavian Edition\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFörlag:\u003c\/b\u003e \u003ca href=\"\/search?q=vendor:Pearson+Education\"\u003ePearson Education\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eGenre:\u003c\/b\u003e \u003ca href=\"\/search?q=Ekonomi++n%C3%A4ringsv%C3%A4sen\"\u003eEkonomi \u0026amp; näringsväsen\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eArtikelnr:\u003c\/b\u003e 153090232\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pearson Education","offers":[{"title":"Förlagsny bok","offer_id":44481348305163,"sku":"153090232","price":948.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/8856\/1163\/files\/153090232_fe9f2ec5-51a1-4324-afe8-ec79d834264e.jpg?v=1691101723","url":"https:\/\/bok.hstrom.se\/products\/153090232","provider":"bok.hstrom.se | Antikvariat \u0026 Bokhandel","version":"1.0","type":"link"}