{"product_id":"152839233","title":"Chris Stokel-Walker | TIKTOK BOOM","description":"\u003ch3\u003e\u003cb\u003e\u003cfont color=\"#FF0000\"\u003eSÅLD\u003c\/font\u003e.\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eTyvärr är detta exemplar redan sålt.\u003c\/p\u003e\u003cbutton class=\"product-form__submit button\" style=\"width: 100%;\" onclick=\"window.location.href='\/search?q=Stokel-Walker Chris+TikTok Boom'\"\u003eSe om vi har fler exemplar\u003c\/button\u003e\u003cbr\u003eEller lägg upp en aktiv sökning på finndinbok.nu: \u003cbutton class=\"product-form__submit button\" style=\"width: 100%;\" onclick=\"window.location.href='https:\/\/finndinbok.nu'\"\u003eLägg upp en sökning på finndinbok.nu\u003c\/button\u003e\u003cbr\u003e\u003ch2 style=\"display: none;\"\u003eInformation om TikTok Boom av Chris Stokel-Walker\u003c\/h2\u003e\u003cdiv class=\"product__accordion accordion quick-add-hidden\" style=\"background-color: #edeae3;\"\u003e\u003cdetails id=\"Details-collapsible_tab_1\"\u003e\u003csummary role=\"button\" aria-expanded=\"false\" aria-controls=\"ProductAccordion-collapsible_tab_1\" class=\"accordion__summary\"\u003e\u003cdiv class=\"summary__title flex\" style=\"padding: 0 2rem 0 2rem;\"\u003e\u003ch3 class=\"accordion__title inline-richtext\" style=\"line-height: 2.5rem;\"\u003eFörlagets information\u003c\/h3\u003e\u003c\/div\u003e\n\u003csvg aria-hidden=\"true\" focusable=\"false\" class=\"icon icon-caret\" viewbox=\"0 0 10 6\"\u003e\u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.354.646a.5.5 0 00-.708 0L5 4.293 1.354.646a.5.5 0 00-.708.708l4 4a.5.5 0 00.708 0l4-4a.5.5 0 000-.708z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"accordion__content rte\" id=\"ProductAccordion-collapsible_tab_1\" style=\"padding: 0 2rem 0 2rem;\"\u003e\n\u003cp\u003e'It is rare for a business analysis to read like a thriller - this one does.' - Azeem Azhar, Founder, Exponential View\u003c\/p\u003e\n\u003cp\u003e'Vital to understanding how[TikTok] works and the impact it's having.' - Damian Collins MP, former chairman of the House of Commons Digital, Culture, Media and Sport Select Committee\u003c\/p\u003e\n\u003cp\u003e'TikTok Boom is a must read for students, scholars, and policy makers.' - David Craig, Clinical Professor, USC Annenberg\nTikTok is the new force in social media. Just a few years after its launch, TikTok has one billion accounts.\u003c\/p\u003e\n\u003cp\u003eEvery day hundreds of millions of teenagers are gripped by its brief videos, powered by a secretive algorithm that can propel a meme or or a user or a product to global stardom within minutes. Multi-national businesses are scrambling to harness its raw marketing power.\u003c\/p\u003e\n\u003cp\u003eTikTok is a cultural hurricane, making instant hits of new and long-fogotten songs, books and TV shows, and a constant political and social commentary, playing out every minute of the day in tens of millions of videos.\u003c\/p\u003e\n\u003cp\u003eTikTok is also the first app outside the United States to challenge Silicon Valley's dominance of social media. Aware of the Chinese app's challenge to Facebook, Twitter and YouTube, Donald Trump tried to ban TikTok. TikTok is already banned in India.\u003c\/p\u003e\n\u003cp\u003eTikTok Boom reveals how TikTok has spread exponentially in the West since its launch in 2017. Its owner, ByteDance, wants to become China's answer to Google and has rolled out TikTok using smart tactics revealed for the first time in the book.\u003c\/p\u003e\n\u003cp\u003eUsing a range of sources deep inside and outside ByteDance, TikTok Boom reveals the story of its founder Yiming Zhang and its origin in another app in China, Douyin. It follows the social media battle between short-form video apps and TikTok's final triumph after its merger with Musical.ly. It offers never-before-seen insights into TikTok's new influencer ecosystem. And it charts the increasing superpower tech rivalry between China and the West which is posing questions about TikTok's safety.\u003c\/p\u003e\n\u003cp\u003eTikTok Boom's author Chris Stokel-Walker has interviewed scores of people connected to the world's hottest app, including current and former employees, and some of TikTok's biggest names in front of and behind the lens. He explores the culture of ByteDance and finds out what has happened to its founder, Yiming Zhang, as the Chinese Communist Party seeks to reel in the country's runaway tech industry.\u003c\/p\u003e\n\u003cp\u003eTikTok Boom is a nuanced, informed and incisive read on the characters and strategies behind the world's new tech order, in a gripping read that has won plaudits from technologists. It's rich peopled with characters. TikTok Boom is the essential book for anyone who wants to know what TikTok's success means for culture, technology, geopolitics, marketing and advertising.\u003c\/p\u003e\n\u003cp\u003eFind out where TikTok came from and where it's going. Find out how TikTok Works and whether it can work for you.\u003c\/p\u003e\n\u003cp\u003eReviews\u003c\/p\u003e\n\u003cp\u003e'A careful, detailed teardown of the people, culture and technology behind the world's most dynamic social network. It is rare for a business analysis to read like a thriller - this one does.' - Azeem Azhar, Founder, Exponential View\u003c\/p\u003e\n\u003cp\u003e'It's clear that Stokel-Walker's strength is that he's not just TikTok-literate, he's TikTok-fluent. He knows the product, the people, and the entire ecosystem inside and out, and it is this familiarity that makes his telling so compelling, because he knows how to make you feel like you, too, are an insider in this strange new world.' - Rui Ma, founder, Tech Buzz China\u003c\/p\u003e\n\u003cp\u003e'Blending journalistic narrative with state-of-the-art academic research, no other author comes close to weaving this epic tale of the rise of China's first global platform threatening Silicon's Valley hegemony while operating as inflection point around the rise of one globe two Internet systems. This is a must read for students, scholars, and policy makers.' - David Craig, Clinical Professor, USC Annenberg\u003c\/p\u003e\n\u003cp\u003e'This book charts the story of an app on the rise that's changing the world of tech, charting the future of culture, and creating a new world of work: the creator economy... it breaks down some of the biggest questions for the future of work and culture.' - Li Jin, Atelier Ventures\u003c\/p\u003e\n\u003cp\u003eExtract: ByteDance\u003c\/p\u003e\n\u003cp\u003eAsk most people what ByteDance is and they'll likely meet you with a blank stare. Yet it is the owner of TikTok and a host of other world-leading apps. Founded in March 2012, it's worth about $180 billion - up from its $75 billion in 2018 when the Japanese technology investors SoftBank Group bought into the company. Despite the fact that its apps are used by two billion people worldwide, earning it $34 billion in revenue in 2020, ByteDance deliberately keeps a low profile among the general public in the West. It wants its products to take centre stage.\u003c\/p\u003e\n\u003cp\u003eIt's a strategy devised by its low-key, but intensely-driven founder, Yiming Zhang. Whereas his fellow Chinese rival, Musical.ly's Alex Zhu, is creative and flighty, Zhang is measured and focussed. Compared to his more brash counterparts in China, such as Jack Ma, the former boss of Alibaba Group, who's known for his exuberance and outgoing personality, he is even a little dull. Considered. He practises 'delayed gratification.' He's rational - though his choice of clothing, T-shirts and jeans, makes him more laid back than the average Chinese executive. Imagine the slightly underwhelming disappointment of Mark Zuckerberg, rather than the zany pinball personality of Elon Musk.\u003c\/p\u003e\n\u003cp\u003eBorn in 1983 in the city of Longyan in the coastal province of Fujian that's known for having the highest proportion of emigrants to the Western world in all of China, Zhang is, however, fiercely independent. While many people entering China's tech sector are comfortable to land a job at one of the pre-existing Chinese tech giants, Zhang ignored that route. He was not after the quick buzz of instant success by piggybacking onto a pre-existing victor: he played the long game.\u003c\/p\u003e\n\u003cp\u003eBuy the book to carry on reading\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\u003c\/div\u003e\u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cdiv class=\"product__accordion accordion quick-add-hidden\" style=\"background-color: #edeae3;\"\u003e\u003cdetails id=\"Details-collapsible_tab_1\"\u003e\u003csummary role=\"button\" aria-expanded=\"false\" aria-controls=\"ProductAccordion-collapsible_tab_1\" class=\"accordion__summary\"\u003e\u003cdiv class=\"summary__title flex\" style=\"padding: 0 2rem 0 2rem;\"\u003e\u003ch3 class=\"accordion__title inline-richtext\" style=\"line-height: 2.5rem;\"\u003eData om boken\u003c\/h3\u003e\u003c\/div\u003e\n\u003csvg aria-hidden=\"true\" focusable=\"false\" class=\"icon icon-caret\" viewbox=\"0 0 10 6\"\u003e\u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.354.646a.5.5 0 00-.708 0L5 4.293 1.354.646a.5.5 0 00-.708.708l4 4a.5.5 0 00.708 0l4-4a.5.5 0 000-.708z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"accordion__content rte\" id=\"ProductAccordion-collapsible_tab_1\" style=\"padding: 0 2rem 0 2rem;\"\u003e\n\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eBindning:\u003c\/b\u003e Pocket. 8:o (129x198 mm) \u003cb\u003eÅr:\u003c\/b\u003e Utg. 2023. \u003cb\u003eOmfång:\u003c\/b\u003e 272 s. \u003cb\u003eISBN:\u003c\/b\u003e 9781912454822. \u003cb\u003eSpråk:\u003c\/b\u003e Engelska\u003c\/p\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eFörfattare:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Stokel-Walker+Chris\"\u003eStokel-Walker, Chris\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eTitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:TikTok+Boom\"\u003eTikTok Boom\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eFörlag:\u003c\/b\u003e \u003ca href=\"\/search?q=vendor:Simon+\u0026amp;+Schuster+UK\"\u003eSimon \u0026amp; Schuster UK\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eArtikelnr:\u003c\/b\u003e 152839233\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/details\u003e\u003c\/div\u003e\u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Stokel-Walker%2BChris%2BTikTok%2BBoom'\"\u003eSök fler exemplar av denna bok\u003c\/button\u003e\u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Chris%2BStokel-Walker'\"\u003eFler böcker av Chris Stokel-Walker\u003c\/button\u003e","brand":"Simon \u0026 Schuster UK","offers":[{"title":"Förlagsny bok \/ Pocket","offer_id":44460115230987,"sku":"152839233","price":168.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/8856\/1163\/files\/152839233.jpg?v=1730388892","url":"https:\/\/bok.hstrom.se\/products\/152839233","provider":"bok.hstrom.se | Antikvariat \u0026 Bokhandel","version":"1.0","type":"link"}