{"product_id":"142627236","title":"Robert M. Schindler | PRICING STRATEGIES : A Marketing Approach","description":"\u003ch3\u003e\u003cb\u003e\u003cfont color=\"#FF0000\"\u003eSÅLD\u003c\/font\u003e.\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eTyvärr är detta exemplar redan sålt.\u003c\/p\u003e\u003cbutton class=\"product-form__submit button\" style=\"width: 100%;\" onclick=\"window.location.href='\/search?q=Schindler Robert M.+Pricing Strategies : A Marketing Approach'\"\u003eSe om vi har fler exemplar\u003c\/button\u003e\u003cbr\u003eEller lägg upp en aktiv sökning på finndinbok.nu: \u003cbutton class=\"product-form__submit button\" style=\"width: 100%;\" onclick=\"window.location.href='https:\/\/finndinbok.nu'\"\u003eLägg upp en sökning på finndinbok.nu\u003c\/button\u003e\u003cbr\u003e\u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Robert%2BM.%2BSchindler'\"\u003eFler böcker av Robert M. Schindler\u003c\/button\u003e \u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eBindning \u0026amp; skick:\u003c\/b\u003e Förlagsband. 8:o (194x237 mm) \u003cb\u003eOmfång:\u003c\/b\u003e 416 s. \u003cb\u003eISBN:\u003c\/b\u003e 9781412964746. \u003cb\u003eSpråk:\u003c\/b\u003e Engelska\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eTHIS BOOK MAKES\u003c\/b\u003e basic pricing concepts more accessible to business students through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the formulas used in pricing and shows students how they can do the math necessary for making effective price-related decisions.He demonstrates how pricing should be guided by the marketing concept, focusing on the needs and sensitivities of the customer, showing that an understanding of consumer behavior is central to core pricing questions. Chapters end with discussion questions and exercises to help reinforce what students have learned. Key Features * Provides a simple, consistent framework for setting and managing prices, applying Thomas Nagle's idea of a price-change breakeven analysis* Uses intuitive mathematical techniques and only a small number of formulas and mathematical concepts, to reduce student anxiety and reinforce understanding* Focuses on consumer needs and behavior, showing how the practice of pricing benefits from a customer focus as much as do marketing practices such as advertising or product design* Includes examples and illustrations that students can relate to from retail businesses and small businesses that are easy to understand and illustrate basic pricing principles* Grounds pricing discussion in practical theory, making consistent use of a small number of key concepts that students can master and therefore use An Instructor Teaching Site at www.sagepub.com\/schindler provides password-protected resources including PowerPoint slides, answers to chapter questions, full-text SAGE journal articles, teaching tips, and figures and tables from the book in any easily-downloadable format.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbutton class=\"product-form__submit button button--full-width \" onclick=\"window.location.href='\/search?q=title:Schindler%2BRobert%2BM.%2BPricing%2BStrategies'\"\u003eSök fler exemplar av denna bok\u003c\/button\u003e\u003cbr\u003e\u003cdiv style=\"padding: 0 20px 0 20px; border: thin solid #000000;\"\u003e\n\u003cp style=\"font-size: smaller; font-weight:bold;\"\u003eAnvänd gärna länkarna nedan för att hitta liknande böcker.\u003c\/p\u003e\n\u003cp style=\"font-size: smaller;\"\u003e\u003cb\u003eFörfattare:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Schindler+Robert+M.\"\u003eSchindler, Robert M.\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eTitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:Pricing+Strategies\"\u003ePricing Strategies\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eUndertitel:\u003c\/b\u003e \u003ca href=\"\/search?q=title:A+Marketing+Approach\"\u003eA Marketing Approach\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFörlag:\u003c\/b\u003e \u003ca href=\"\/search?q=vendor:Sage+publications+inc\"\u003eSage publications inc\u003c\/a\u003e \u003cbr\u003e\u003cb\u003eArtikelnr:\u003c\/b\u003e 142627236\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sage publications inc","offers":[{"title":"Förlagsny bok","offer_id":44374723821835,"sku":"142627236","price":1328.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/8856\/1163\/products\/142627236_44e207d4-f9a1-4178-85cb-9e843995476f.jpg?v=1685696753","url":"https:\/\/bok.hstrom.se\/products\/142627236","provider":"bok.hstrom.se | Antikvariat \u0026 Bokhandel","version":"1.0","type":"link"}